From what I read from wikipedia, search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Besides that, The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.
Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
As we knows, the main purpose of SEO is so that our sites is indexed by many search engines. There are many tools out there in the web that provide monitoring SEO. The tools usually display how many pages of your site is indexed, how many backlinks, and traffic to your website. A site rank is made from these tools to determine how "popular" a website compared to the other from search engine point of view.
As for blogger, SEO is used mainly to increase the traffic to their blogs. These are several tips to increase traffic to your blog :
- Submit your blog to many search engines such as Google, Yahoo, MSN, etc.
- Submit your articles to all existing directory listing such as digg, infogue, lintas berita, etc.
- Advertise you blog. This can be done through free advertising or premium advertising.
- Update your blog everyday with minimum of five articles each day.
- Put link in as many site as possible (with the site owner permisiion of course). This include excganging links with many blogs.
- Do blog walking as much as possible everyday.
- Make offline advertising. Put your blog name in every public place you can think of, such as your car, friends car, internet cafe, newspaper, magazines, etc.
- Keep praying for your blog :p.
I hope my little knowledges of SEO can help you. See You in the next articles.
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