Adeline Adinoto
Internet Marketing is one of the most talked issues nowadays. From what i know, Internet marketing, (which also reffered to as web marketing, online marketing, or eMarketing), is the marketing of products or services over the Internet. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, and e-mail marketing

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.

As for bloggers, one purpose of making a blog is blog marketing. Blog Marketing is what you call using a blog to market something. Blog marketing has become the axis around which revolve other online marketing efforts. Back in the day, online marketing meant banner advertising. Marketing online was an afterthought to traditional core marketing activities such as print, radio, and television advertising. Back then, there was no central place to send prospects. Everything strove to get a prospect to call a phone number or respond via direct advertising. There was no place to freely and easily go for more information, and it was terribly expensive.
With blogs and blog marketing, that's all changed. Your blog is the "go to" place for prospects. It's the storefront, the mouthpiece, the watercooler, the advertising, the brochure. Blog marketing is where it's at. This means we need to attract as much qualified traffic to our blogs as we possibly can, so that this traffic may be converted into sales (or other actions, but I'm primarily talking business, here). This is where SEO taking parts.

Now that you are familiar with how blogs have added a new dimension to corporate communications and how engaging in the conversation is absolutely essential for your business's success in the blogosphere, you are ready to begin looking at the powerful possibilities blogging offers your business. You've likely been asking yourself such questions as "How can blogging benefit my company?" Let's get back to business basics, not because I think you don't know your own business, but because I honestly believe that blogging can help each core fragment of what makes up a successful and viable company. The core needs for any business are as follows : Decent ideas, a great product, visibility, a well-trained team of people who work hard to make the company succeed. You also need good marketing, great customer relations, an awesome sales force, decent customer support, and a host of other factors. But if you have ideas, a product worth selling, a solid team behind it, and potential customers, the rest will follow naturally.




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