Nicely made does not always mean professional! Moreover, like in the rest of the world, looks are not everything! You will have other concerns like functionality, content and search engine optimization. Make sure the templates you are looking at have everything else that has been mentioned above.
- Look at the theme of the template you are considering, most have a general theme. The can look great to you. Nevertheless, will your customers love it? Take a couple hours to research colors and how they apply to the sites. Hot Pink says HEY, Blue is cool, think about the presentation and what you want to say to your customers. Notice, how sections are separated and the colors used, how does it grab your attention?
- A professional website designer uses colors to the advantage of the products and customers they are trying to reach. If the colorful additives on the site are decorative only, it is not a professional site. Snappy colors make the site. They attract the eye to the places that need attention. The colors should show off the theme of the site. Pictures, flash presentation and all the information on the site is optimized for the user. If they take an hour to load then surfers will not stick around for the finished product even if it is totally presentable when fully loaded. What you need is a fast loading, search engine optimized template that makes the customers come back for more!