Keywords are the words that customer use to find your product and your site. In internet marketing system, success depends on your ability to match these words with the keywords used on your website. Know the words and phrases people will use to search for your products before you start building your site. Pick the wrong keywords – or worse let the web designer choose them and your site will fail for sure.
Keyword research is your duty, regardless of whether you build your site yourself or if your engage a web designer. This work can only be done by someone with an understanding of your products and your market. Keyword research is one of the 3 main tasks you need to perform before starting work on your new site.
After proper keyword research you will end up with a collection of keywords and phrases that need to be used throughout your site. If your web designer does not ask for these get another designer.
Keyword choice is a complex issue and one that a site owner must constantly work on. Ignore your keywords research and your site may well fail. In today’s online world, failure can be defined as being invisible on Google. This happens when you search for your own site using your keywords and you run out of patience clicking Next and hoping that your site will come up on the next page. In practice you are dead online if your site comes up in a search for your own keywords after the first 5 pages. Some research says that people usually browse seach in google only until the first 2 pages.
Keyword research is like getting into the minds of your prospects. If you use an analytic tool to find out exactly what people are searching for in your niche, you can use those keywords to create content that answers all of their questions and relates to their interests. By satisfying the needs of your website visitors with informative content, you improve your credibility and thus boost your online business. Here are the 9 most important factors you should consider when conducting keyword research.
Keyword research is your duty, regardless of whether you build your site yourself or if your engage a web designer. This work can only be done by someone with an understanding of your products and your market. Keyword research is one of the 3 main tasks you need to perform before starting work on your new site.
After proper keyword research you will end up with a collection of keywords and phrases that need to be used throughout your site. If your web designer does not ask for these get another designer.
Keyword choice is a complex issue and one that a site owner must constantly work on. Ignore your keywords research and your site may well fail. In today’s online world, failure can be defined as being invisible on Google. This happens when you search for your own site using your keywords and you run out of patience clicking Next and hoping that your site will come up on the next page. In practice you are dead online if your site comes up in a search for your own keywords after the first 5 pages. Some research says that people usually browse seach in google only until the first 2 pages.
Keyword research is like getting into the minds of your prospects. If you use an analytic tool to find out exactly what people are searching for in your niche, you can use those keywords to create content that answers all of their questions and relates to their interests. By satisfying the needs of your website visitors with informative content, you improve your credibility and thus boost your online business. Here are the 9 most important factors you should consider when conducting keyword research.
- Brainstorm initially the focus keywords for your business by yourself.
Obviously, you should come up with the set of initial keywords for your own business. With those initial keywords, you can derived and generate more niche keywords later. The highest recommendation for brainstorming is to list down all markets, topics, products and services, which you are going to offer to your customers. With those stuffs, you will come up with the initial set of keywords. Perhaps, you can use the free keyword search tools like Overture, Google Keywords and WordTracker (free-version) to get the keyword ideas or initial set of keywords. - Ask other people to generate more initial keywords.
It is a great idea to ask other people like your family, friends or colleague to get more ideas about keywords in your business. This is pretty powerful strategy for generating ideas for your keywords. Let's think about this way, if you allow 10 people to generate only 10 common keywords for your business, how much finally you will get the common general keywords for your business. That’s 100 keywords without your works! All you have to do is ask people particularly family and friends to help you generate a quick list of keywords. - Select the initial keywords for digging down further.
When you have a full initial set of keywords, it is obvious that you have to select those keywords for digging down further. In this step, you must think about keywords people are using to search for products in your niche markets. You must ensure that you select keywords that clearly define your home based internet marketing business, products or services. There are some websites on the internet which get a lot of traffic through general keywords, although those websites can not generate any sales. - Find a Good Research Tool
There are numerous free keyword research tools out there and many people will argue that the free tools are all you need. Some examples of free tools include Google's Adwords tool and the free search term suggestion tool by Keyword Discovery. However, these tools are limited in nature. If you're willing to shell out around $40 per month, you can get your hands on a keyword tool that provides you with more information such as how many competing sites are targeting certain keywords in your niche. - Set Realistic Goals
If you are in a competitive niche, don't aim for the keywords that have both high search volume and high competition. Those keywords will be incredibly difficult to rank for in the beginning. Instead, focus on ranking for keywords with lower search volume and less competition. When combined, these so-called long tail keywords can bring you decent traffic. The best keywords however are the keywords that have high traffic and little competition but they are obviously harder to find. Don't ignore misspelled keywords either. There are some popular keywords that people commonly misspell when conducting searches. Incorporate those misspelled keywords into your content to give your site an edge over the competition. - Be Specific
If you are an accountant in Tucson, Arizona, don't aim to rank for the keyword, "accountant." Get specific so people who need exactly what you offer can find you with ease. For example, if you are an accountant who provides litigation support in Tucson, make sure the keyword phrases you use include those terms so you reach your target market. - Test Your Keywords with a PPC Campaign
Once you do your initial keyword research, create a landing page with those keywords and set up a PPC campaign. Use an analytic tool to find out how many people land on your page and with what search terms. You can also determine how much time they spent on your landing page and if you achieved any conversions. Using a PPC campaign prior to launching your complete SEO campaign will help you narrow down your keyword list to only the most effective ones. - Use LSI Keywords
Instead of just targeting the obvious keywords in your niche, it's important to find keyword phrases that are associated with your topic. LSI stands for Latent Semantic Indexing." It might sound like confusing jargon but it's quite simple. All you have to do is use an LSI keyword tool, which will help you generate relevant keywords. Sprinkling LSI keywords in your content allows you to enhance your opportunities to receive search engine traffic. Search engines value websites that provide informational content and the more related keywords your content focuses on, the more value and depth it is perceived to have. - Dig down into your competitors' keywords
There is no doubt that it is an absolutely great idea to study and steal your competitors' keywords. There are a few powerful tools to help you to study those competitors' keywords in dept. With those keyword search tools, you will discover what keywords they are using for their earning and profits online.
Final thoughts, there is a sequence of steps to do your keyword research effectively. With those steps, you will discover the best keywords for your business. Those best performance keywords will lead you to success in this internet marketing business.
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Learn more about keyword research and keyword search tools to help you to generate a massive list of keywords in a minute. With those niche keywords, you will maximize your profits in PPC. You will discover great niche keywords with low competitors and high conversion rate, particularly for Adwords and Adsense. You will save your time and will not be headache about keyword research any more.
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wah too confusing and google akun saya udah dijadiin gogole_ad_client dan dishare revenue sama orang. lagi males PPC-an :D